Bad design you notice. Good design you experience. Great design you feel.
As a seasoned leader in UX and digital marketing, I'm dedicated to crafting exceptional experiences. I consider the entire branded journey from the customer's perspective, using my "hybrid designer" mindset to seamlessly connect the dots. I believe supporting the customer, whether external users or internal employees, is fundamental to business growth.
With a diverse background spanning pre-seed startups to Fortune 1 companies and mom-and-pop retail stores, I work with organizations whose missions or products align with my values. My career includes pioneering the early days of mobile to e-commerce innovations and AI-powered apps. With a servant leadership style, I actively engage in hands-on design and foster collaboration within my teams.
I'm passionate about health & wellness, art, and music – whether it's cooking up noursihing meals, DJing '60s reggae, rollerskating, or starting a resin art side hustle.
Always on my mind…
Relevancy and personalization:
What matters to the customer, and showing them the right thing at the right time
Omni-channel support:
Reaching people where they’re at, on the platforms they’re already using
Leveraging the power of authentic recommendations:
Creating shareable moments for customers to tell others why this experience (or product) has value
Responsive web efficiency:
Supporting multiple platforms while reducing the amount of work and cost to the business needed to make it happen
Streamlining workflow:
Reducing the amount of work and time needed to execute projects—design, photography and retouching time have a tremendous impact on morale, as well as the overall cost to the business
No need to reinvent the wheel:
Creating foundational elements like style guides and pattern libraries, or using your current work as a starting point for getting the next project done quickly
One brand, one voice:
Allowing the customer to see consistency in how the brand shows up regardless of channel (whether it be a website, email, social media, or physical store)
Supporting the business:
Understanding the efforts the company is trying to make, and the metrics each project is trying to hit, in order to figure out how to best support it from my end
Big-picture thinking:
Connecting the dots between business objectives, workflow efficiencies, customer experience, and how the brand appears
Thinking about the details:
Ensuring the work is polished to showcase the brand as professional and trustworthy, with the goal of helping customers gain confidence in a company they’ll want to support
Good enough is also okay:
Perfection is great to strive for, but sometimes you just have to get the work out the door, and aiming for an A- is still way above average