Create value and make things better—for the customer and the business.
2022
Dropps Exponential Growth
47% annual growth in first year, with projected 68% annual growth in second year (roughly, 147% growth over 2 years).
2020
Dropps Major Redesign, Measurable Improvements
2x completion rate from homepage to PDP, and 3x from PDP to Cart. Plus 60% reduction in Customer Service tickets.
2020
Cariuma Exponential Growth
25% growth month over month, and 2x sales increase quarterly.
2018
Rohty’s Exponential Growth
350% compounded growth rate, over $140 million in sales, selling over 1 million pairs of shoes.
2018
Rothy’s Customer Reviews, New Feature
My design introduced contextual reviews to Yotpo, and was deemed “one of the best I’ve seen” by our Yotpo (3rd-party reviews platform) account manager.
2016
Podcast Guest: A Responsive Web Design Podcast (Episode 69, WalmartLabs)
I was interviewed by Karen McGrane and Ethan Marcotte, sharing the story of how Walmart launched a responsive e-comm website while minimizing disruption of service.
2015
Conference Speaker: Responsive Field Day
I presented a case study of work I did at @Walmartlabs on responsive hero graphics, sharing the stage with high profile contributors in the responsive web design field, including Ethan Marcotte, Steve Souders, Jen Simmons, Jeremy Keith and many more. Presentation titled, “Responsive Heroes at Scale.”
2014
Acquisition: Luvocracy
Luvocracy acquired by Walmart E-Commerce (WalmartLabs).
2013
Featured on App Design Served by Behance
My "Life After People" iPhone app from 2009 (the History Channel’s first mobile app) was featured on the appdesignserved.co home page.
2012
Panel Moderator, ModCloth Fashion Workshop
I facilitated and contributed to a discussion on working in fashion when coming from a variety of experiences and backgrounds.
2012
ModCloth Email Marketing Recognition
My team designed and co-conceptualized email marketing, for which ModCloth was recognized.
2012
ModCloth, Top Twitter Brand Page
My team spearheaded and implemented the look and feel of all social media channels, which gained ModCloth recognition as top brand page on Twitter.
2011, 2012
ModCloth Revenue and Metrics Increase
My Graphic + UX Design initiative increased projected sales revenue by $600,000 annually. My team experimented with non-traditional page real estate to call attention to site features, driving estimated 4% increase in feature usage. Other experiments resulted in reduced bounce rate and increased page depth.
2010
ModCloth, Contextual Reviews (My Measurements Feature) Created
I enhanced user reviews by adding customer body measurements, to give context and relevance for finding clothes that fit. My design remained unchanged until 2017, and the redesign remains in use today. My full original idea was later brought to fruition in 2013 via customer research with the launch of Fit For Me.
2010
Design*Sponge Contributor
I contributed the first article about designing for mobile on Design*Sponge’s business educational section—Biz Ladies: Creating The Perfect iPhone App For Your Biz.
2009
Zippo iPhone App Wins Awards
The Zippo iPhone app I designed reached #2 most-downloaded free apps, had over 10 million unique customers, with mentions in over 100 stories in consumer, advertising, mobile and entertainment publications such as Entertainment Weekly, Adweek, AdAge, TechCrunch and the Wall Street Journal, and was featured in an Apple TV commercial.
MOBI Award: Winner for Best Branded Mobile App
MMA Award: Winner for Best Global Display
ad:Tech Award: Finalist for Best Mobile Campaign
MIXX Award: Finalist for Best Mobile Campaign
Here’s a cute NPR Sunday Edition video
2009
SouljaBoy Romplr iPhone App Recognition
The music mixer app I designed was featured in the Los Angeles Times, Wired, Tech-Crunch, Billboard and the Washington Post online.
2007
Acquisition: Moderati
Moderati acquired by Bellrock Media.