I specialize in scaling mission-driven brands, connecting the dots to create a relevant and engaging user journey. I thrive on innovation, aiming to surpass proven strategies with new ideas. I have a knack for spotting problems that others might miss, and I creatively devise solutions for improvements. I put my heart into my work, striving for the bigger picture of what could be achieved.

With years of design and retail experience, plus empathy for real human needs, working in D2C is a perfect fit. I am excited to help grow a brand and take the customer’s experience to the next level.