Luvocracy: Styles Based Upon Product Design
My Role: Direction, Designer
I joined Luvocracy to support the Holiday marketing needs. They had just undergone a product redesign, and had never created any strong marketing styles. They wanted to reach a blogger-loving demographic by telling stories with an editorial slant. I referenced their app design, font styles and color palette, and added some holiday flair with supplemental fonts and colors.
The Product design styles were beautiful, but I needed to create additional styles to support the marketing strategy.
I first developed Holiday styles. One look for product marketing, another for editorial storytelling...
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After the Holiday season, I chose an editorial-style font that could be used for all assets going forward…
This helped the editorial marketing placements stand out within the product.
