ModCloth: Building Upon a Style
My Role: Design Direction
Design Team: Samantha Mansfield, Ryan Keightley, Danielly Aldana, Eryn Hesler, Aya Akazawa
As Design Manager, I wrangled a high volume of marketing requests coming in from many different team members. I noticed that the team was creating new program-level initiatives relating to product development, and I decided to define styles that made the look and feel of these materials different from the rest of the fast-fashion marketing campaigns that were running weekly.
It started with a solid one-off Welcome email design…
Became a style for product feature- or account-related emails…
Developed into the styling for a new Community program…
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