Rothy’s: Product Photography Templates

A new website feature required larger product photos, and with this, I took the opportunity to revamp how photos were formatted and organized to improve their consistency and make them easier to use in future design projects.

I created a system of templates and organization, including file naming and asset management. I created a Photoshop template to ensure product photos were consistent for every shoe model. I created a system to export assets, ensuring all files could be used for anything from web to print, marketing to ecommerce. For use in marketing projects, what once would have been a 20-minute design task, now became a simple drag-and-drop action that shaved design time off of each new project.

Photos came back from retouching as separate shots with transparent backgrounds...

These photos were then composited in a Photoshop template with guides to ensure consistency...

Photos were then exported as print-quality master files, with various background colors to make them quick and easy to use in marketing projects, and easily batch-processed for e-commerce web use.

I cataloged all the models of shoes in a spreadsheet, keeping track of what files had been created.