ModCloth: Seasonal Styles

My time as Design Manager at ModCloth is when I first tried creating an evolving style guide. I identified the strongest evergreen elements from the team, and encouraged each designer to add personality to differentiate the many campaigns running in tandem (each campaign told a different story, and the design should support this). Each campaign could add a unique font, or use a unique color, but all should be formatted similarly to make them feel harmonious.

In these examples, the top-left image is the monthly campaign which set the tone for how paired graphics could be modified during this timeframe.